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Market Report · August 2026

What August 2026 Means for Naples Buyers & Sellers

A data-driven read on the Naples housing market: median price, inventory, and what’s actually selling, paired with live homes for sale and recent sales from the Worthington Realty research team.

Naples At a Glance

Median Sale Price

$610,000

▲ 1.7% YoY

Price / Sq Ft

$328

▲ 1.5% YoY

Closed Sales

551

▼ 5.8% YoY

Active Listings

3,858

▼ 23.2% YoY

Months of Supply

5.2

▼ 35.0% YoY

Sold-to-List Ratio

95.5%

▲ 1.0 pts YoY

Re-list Rate

23.4%

Back on market

Ask-Bid Gap

7.1%

Ask vs sold $/sqft

The Naples housing market finished August 2026 above last year on both price measures. The median sale price reached $610,000 against $600,000, up 1.7%. Price per square foot came in at $328 against $323, up 1.5%. Nearly one in four active listings has been on the market before under an earlier listing, a Re-list Rate of 23.4%. New listings fell 20.1% to 703. Months of supply reached 5.2, down from 8.0 a year earlier. The citywide median days on market improved to 72 from 87.

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Market Intelligence

Naples Housing Market Report: August 2026

Single-family and condo activity across Naples, from the Florida Gulf Coast MLS.

Key takeaways for August 2026

  • Both price measures moved up. The median reached $610,000 against $600,000 last August. Price per square foot came in at $328 against $323.
  • Nearly one in four listings has been here before. Worthington’s export counted 896 of 3,827 active listings with an earlier expired, withdrawn or terminated record at the same address.
  • Half of those returned at close to the old price. Of the returning listings, 50.3% came back at 3% or more below the prior asking price. The other 49.7% returned at the same price or with a reduction under 3%.
  • Listing history changes the timing picture. First-attempt homes had a median 74 days on market. Homes that sold after relisting took a median 258 days across all of their attempts.
  • Supply tightened while new listings pulled back. New listings fell 20.1% to 703. Months of supply reached 5.2, down from 8.0 a year earlier, on 3,858 active listings.
Choose a Naples market metric
Market Trend

Naples Median Sale Price

Monthly, five years

Aug 2026 · Latest
$610,000
▲ 52% since Jan 2021▼ 10% from Jan ’25 peak
$675K peak20212022202320242025Aug ’26
Source: InfoSparks · FGCMLS via Stellar MLS

Naples vs. Southwest Florida

All year-over-year columns compare against August 2025. Tap any city to open its market page.

August 2026 housing comparison for Naples and Southwest Florida cities.
CityMedian PriceMedian YoYPrice/SFActiveActive YoYMo. SupplySold-to-ListClosed
Fort Myers$345,0000.0%$2012,447-20.0%5.295.7%380
Cape Coral$382,375+6.8%$2222,441-22.4%4.897.7%457
Estero$517,500+6.2%$250441-32.5%3.595.9%90
Bonita Springs$505,000+0.5%$287668-30.2%4.395.1%109
Naples$610,000+1.7%$3283,858-23.2%5.295.5%551
SW Florida$399,000+2.3%$23414,852-20.7%5.496.5%2,285

Source: FGCMLS via Stellar MLS. SW Florida covers the full FGCMLS footprint, not an average of the five cities.

Take this month’s snapshot with you

When friends and family ask how Naples is doing, hand them the answer. One page, the stats that matter, and what this month means, ready to print or send.

Palm-lined tropical townhomes in Naples, Florida

The median sale price rose 1.7% to $610,000

Naples finished August above last year on both price measures. The median reached $610,000 against $600,000, and July also closed at $600,000. Price per square foot came in at $328 against $323, after $340 in June and $333 in July. The median moves with the mix of homes that happen to close in a given month. Price per square foot adjusts for home size. Both finishing above last year is a steadier reading than either one alone would give. Dollar volume reached $594.7 million, up 5.5%, on 551 closings against 585. New listings fell 20.1% to 703, and active listings ended at 3,858, down 23.2%. Months of supply reached 5.2, down from 8.0. Sellers received a median 95.5% of their most recent asking price, up from 94.5%. Worthington’s September 1 export counted 825 homes under contract, a Pending-to-Active Ratio of 21.6%.

Roughly one in four active listings had an earlier attempt

The Re-list Rate measures the share of active listings with an earlier expired, withdrawn or terminated listing at the same address, over the past 12 months. In Naples that covers 896 of 3,827 listings, a rate of 23.4%, essentially unchanged from June and July. Listings leave the MLS for many reasons. Owners change agents, pull a listing for the season, or pause for a repair. The data does not establish why those earlier listings ended. Among the listings that returned, 50.3% came back at 3% or more below their prior asking price. The other 49.7% returned at the same price or with a reduction under 3%. Homes that sold on a first attempt had a median 74 days on market, across 2,436 closings. Homes that sold after relisting took a median 258 days across 487 closings, or 16.3% of closings in the window. Within that group the median earliest asking price was $699,999 and the median sale price was $645,000, a difference of $70,000 measured home by home. First-attempt homes closed at a median $610,000. Competitive Inventory reads 1.9 months against the published 5.2. The citywide Ask-Bid Gap ran 7.1%. Full methodology, the Worthington Market Lens, and shadow-inventory tracking are in the complete report: Naples Re-list Rate Held at 23.4% in August 2026.

Neighborhood Intel

Naples Featured Community Snapshots

Median sold price uses closings from the trailing 120 days; inventory and re-list figures are snapshots as of September 1, 2026. Each community is a starting point; tap in to see current listings.

Aerial view of Lely Resort in Naples, Florida

Lely Resort

Median sold · last 120 days$742,000

94.4%Sellers received
19.1%Re-list rate
94Homes for sale
26Under contract
Search Lely Resort homes →
Aerial view of Pelican Bay in Naples, Florida

Pelican Bay

Median sold · last 120 days$1,255,000

94.6%Sellers received
19.0%Re-list rate
105Homes for sale
28Under contract
Search Pelican Bay homes →
Aerial view of Grey Oaks in Naples, Florida

Grey Oaks

Median sold · last 120 days$4,250,000

95.4%Sellers received
10.0%Re-list rate
10Homes for sale
2Under contract
Search Grey Oaks homes →

Community medians combine all product types and price tiers and are a starting point only; price to sub-neighborhood and floor-plan comparables. Source: FGCMLS via Stellar MLS.

Browse the Market

Homes for Sale in Naples

The newest active listings in Naples, pulled live from the MLS. Use See All to open every Naples home for sale, then filter by price, community, or beds to narrow your search. A free account saves your searches and sends new-listing alerts. New to the area? Our Southwest Florida home buying guide walks you through each step.

Pricing Proof

Recently Sold in Naples

The most recent closings in Naples, the clearest read on what buyers are actually paying. Use See All to look up sold prices in your own community, the best pricing guide when you are preparing to sell. Ready for a number on your own home? See what your home is worth.

Home Value

What’s Your Naples Home Worth?

Building, neighborhood, and membership drive value here. Get a data-driven estimate based on recent comparable sales in your area. Getting ready to list? See how we sell homes in Southwest Florida.

Living Here

Living in Naples

A quick orientation for anyone weighing a move to the area.

Naples is known for its gated communities, championship golf across more than 80 courses, beachfront condos, and the shopping and dining of Fifth Avenue South. Condos start around $400,000, luxury estates commonly exceed $2 million, and Port Royal and Grey Oaks product reaches $3 million to $10 million and up.

Naples closes a high volume of homes each month, so its median figures move less from month to month, though a month heavy with luxury or entry-level closings can still change them. High-value coastal and barrier-island inventory can carry steeper insurance renewals, so confirm coverage in flood-zone communities before writing an offer. NCH Baker Downtown and Physicians Regional anchor local care.

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Street map of Southwest Florida showing Fort Myers, Cape Coral, Estero, Bonita Springs and Naples Lee & Collier · FEMA flood map
Flood risk

Check a Naples address’s flood zone

Flood zone and insurance costs can vary from one block to the next in Naples. Look up the FEMA flood zone for any address in seconds, so you can weigh the real cost before you make an offer.

Open the flood zone lookup →
Questions & Answers

Naples Housing Market FAQs

Is Naples a good place to buy right now?

Naples carried 3,858 active listings in August 2026, with 5.2 months of supply. Both price measures rose, the median to $610,000 and price per square foot to $328. Nearly one in four active listings has been on the market before under an earlier listing. Check a property’s full listing history before you treat it as newly listed. That one habit is worth more here than any citywide figure.

Why isn’t my Naples home selling?

Homes that sold on a first attempt took a median of 74 days. Homes that sold after relisting took a median of 258 days across all of their attempts. Of the listings that returned to the market, 49.7% came back at the same price or with a reduction under 3%. Returning at close to the old price is the pattern most often followed by a second long run. Compare your asking price with closings inside your own community.

How much below asking should I offer in Naples?

Sellers received a median 95.5% of their most recent asking price in August 2026, up from 94.5%. That describes the market as a whole. It does not mean you should offer 4.5% below asking on a particular home. The citywide Ask-Bid Gap ran 7.1%. What a home is worth depends on its community, its condition and its own listing history, which in Naples is worth checking carefully.

How long does it take to sell a home in Naples?

The citywide median was 72 days in August 2026, down from 87 a year earlier. Within the trailing 120-day closings, first-attempt homes ran a median 74 days across 2,436 sales. Homes that sold after relisting took a median 258 days across 487 sales. A relisted home starts its days-on-market count over at zero, so the figure on an active listing can understate its full time on the market.

Which numbers matter most in the Naples housing market?

The Re-list Rate of 23.4% is the one most likely to change how you read a listing. It covers 896 of 3,827 active listings, and 49.7% of those returned at close to their old price. The median at $610,000 and price per square foot at $328 both rose year over year. Months of supply of 5.2 came down from 8.0. Naples covers a wide range of communities and price points, so treat the citywide medians as a starting point.

What flood zone is a Naples home in, and how do I check it?

Flood zones in Naples change from one block to the next, and they affect both insurance cost and lender requirements. Look up the FEMA flood zone for any Naples address with Worthington’s Southwest Florida flood zone lookup, then confirm a current insurance quote before you make an offer.

Nearby Markets

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Worthington Realty, Inc. · (239) 437-3334 · 8880 Gladiolus Drive, Suite 102, Fort Myers, FL 33908. Market data from the Florida Gulf Coast MLS (FGCMLS via Stellar MLS), reflecting records available as of September 1, 2026; figures may update as late-reported transactions are entered. Listing data is deemed reliable but not guaranteed.