This is a past report. It covers Naples market data for September 2025. For current numbers, see our Naples housing market page.
Luxury Market Slows to 86 Days on Market as Pending Sales Surge 29.7%
In September 2025, Naples had the highest prices in Southwest Florida, with a median of $580,000. Homes took longer to sell, at 86 days on market, the slowest in the region, and sellers averaged 94.6% of list price. Pending sales still rose 29.7% year over year to 599 contracts. With 7.1 months of supply and 4,508 active listings, buyers had room to negotiate, and well-priced homes kept closing steadily.
Key Takeaways, September 2025 Data
- Premium pricing: Median at $580,000, highest in Southwest Florida
- Selective buyers: 86 days on market, slowest regional pace
- Strong pending growth: +29.7% YoY to 599 contracts
- Most negotiation: Buyers securing 5.4% below list on average
- Largest inventory: 4,508 active listings, up 1.3% YoY
Naples Real Estate Market: Pricing and Inventory
Naples home prices reached $580,000 in September, down 3.3 percent from August’s $600,000 and 1.7 percent below last year’s $590,000. That modest year-over-year decline positions Naples as Southwest Florida’s most expensive market, commanding premiums of $17,500 over Bonita Springs at $562,500 and $24,617 above Estero at $555,383.
The price per square foot settled at $321, down 3.9 percent from $334 last year but still reflecting Naples’ premium construction quality, Gulf access, and established luxury neighborhoods. While this per-square-foot premium exceeds Bonita Springs at $314, Estero at $256, and Fort Myers at $203, the modest year-over-year decline suggests some price sensitivity at the upper end of the market.
Active inventory reached 4,508 homes in September, up 1.3 percent from 4,448 homes last year. That inventory level exceeds the combined listings of Fort Myers and Cape Coral, reflecting both Naples’ larger geographic footprint and its diverse product mix. With 7.1 months of supply, Naples sits firmly in buyer’s market territory. According to the National Association of Realtors, six months of supply represents a balanced market, so Naples remains favorable for buyers.
Naples Market Data – September 2025
| Metric | Current Value | MoM Change | YoY Change |
|---|---|---|---|
| Median Sale Price | $580,000 | -3.3% | -1.7% |
| Pending Sales | 599 | +1.5% | +29.7% |
| Closed Sales | 547 | -6.2% | +4.8% |
| New Listings | 895 | +4.6% | -14.4% |
| Homes for Sale | 4,508 | -5.5% | +1.3% |
| Months Supply | 7.1 | -6.6% | +1.4% |
| Median Days on Market | 86 | -1.1% | +24.6% |
Buyer Demand and Pending Sales in Naples
Pending sales activity strengthened significantly in September with 599 contracts, up 29.7 percent from 462 last year. That growth matches Fort Myers (+29.4%) and exceeds Cape Coral’s 23.6% and Bonita Springs’ 28.7%. The absolute contract volume of 599 was the highest in Southwest Florida, confirming Naples’ ability to generate strong activity despite premium pricing.
The typical Naples home went under contract after eight showings in September, up from seven last year. This increase reflects buyer selectivity at higher price points, where financial qualification requirements and lifestyle considerations extend the evaluation process. Showings per listing averaged 2.7, indicating steady traffic across Naples’ large inventory base.
The 29.7 percent surge in pending sales shows that buyers are not abandoning the Naples real estate market. Instead, they are taking more time to evaluate properties and negotiate terms, but ultimately committing when they find the right fit.
Days on Market and Selling Conditions
Naples homes take longer to sell than any other major Southwest Florida market. The median days on market reached 86 in September, up 24.6 percent from 69 last year.
Regional DOM comparison:
- Cape Coral: 60 days
- Estero: 61 days
- Fort Myers: 79 days
- Bonita Springs: 81 days
- Naples: 86 days
This extended timeline reflects Naples’ premium market dynamics rather than weak demand. Buyers at higher price points conduct more inspections, require additional approvals, and negotiate more extensively. Still, 547 homes closed in September, the highest volume in the region.
Sellers secured offers at 94.6 percent of list price, down from 95.7 percent last year. That 5.4 percent negotiation gap is the largest among major markets, compared with Cape Coral (97.3%) and Fort Myers (95.8%). Well-priced homes move within the 86-day median, while overpriced listings can linger well beyond 120 days.
What This Meant for Naples Buyers
In September 2025, the Naples market favored buyers. With 7.1 months of supply and sellers accepting offers at 94.6% of list, buyers could negotiate on price and terms. The 86-day median gave buyers time for inspections and financing without pressure from other offers.
Pending sales rose 29.7%, and well-priced homes were still drawing multiple showings and selling within median timelines.
What This Meant for Naples Sellers
Selling in Naples took patience and precision. Homes averaged 86 days to sell, about a three-month timeline. Homes that were staged, priced within 5% of comparable sales and marketed around lifestyle closed within expectations.
The 5.4% average negotiation gap was the widest in Southwest Florida.
What This Meant for Naples Investors
With 547 closed sales in September, Naples had strong liquidity. The 86-day median meant longer holding periods than in Cape Coral or Estero. Insurance, HOA fees and taxes made conservative underwriting important.
The 29.7% increase in pending sales showed continued buyer activity, especially in premium segments.
Naples Market Outlook as of October 2025
In October 2025, the Naples market looked stable. Strong pending sales pointed to steady closings, and the modest 1.7% year-over-year price decline suggested prices were leveling off. At the time, we expected the median to stay in the $570,000 to $590,000 range with seasonal swings.
Naples’ limited land and building restrictions were long-term supports for prices.
Interest rates and insurance costs were the main risks.
Frequently Asked Questions
A buyer’s market, with 7.1 months of supply. Buyers closed at about 94.6% of list price on average.
The median sale price was $580,000, down 1.7% from a year earlier and 3.3% from the month before. Naples still had the region’s highest prices.
The median was 86 days, up from 69 a year earlier and the slowest pace in Southwest Florida.
Buyers had strong negotiating room at the time. Pending sales growth also pointed to more competition heading into 2026.
Gulf beaches, cultural amenities and lifestyle, even as higher costs and pickier buyers stretched timelines.
Download Worthington Realty’s Real Estate Cycle Guide to better understand how market phases impact pricing and timing.
Final Thoughts
In September 2025, Naples had the strongest pending sales growth in Southwest Florida, the highest transaction volume, and stable pricing despite room for buyers to negotiate.
For those who enjoy digging into the numbers, see our other regional updates:
- Southwest Florida Market Overview
- Cape Coral Market Update
- Fort Myers Market Update
- Estero Market Update
- Bonita Springs Market Update
Most homeowners feel overwhelmed when it’s time to move. At Worthington Realty, we provide personalized guidance and clear communication so that you feel heard, valued, and confident in your decisions.
Methodology & Sources: All market statistics were obtained from the Florida Gulf Coast MLS and analyzed by Worthington Realty. Historical month-by-month data reflect market activity through September 30, 2025, and were retrieved October 2, 2025. Figures are deemed reliable but not guaranteed and are subject to revision by the MLS.
