Pending Sales Up 56% as Southwest Florida’s Premium Market Gains Momentum
The Naples real estate market strengthened in October 2025, with pending sales up 56 percent year over year and both median price and price per square foot rising month over month. New listings surged 52 percent as sellers responded to stronger buyer activity, creating the most active October in recent years for Naples’ high-end coastal market.
MLS data through October 2025 shows how pricing, inventory, and demand are shifting and what that means for buyers, sellers, and investors heading into the winter season.
Key Takeaways (TL;DR)
- Median price: $595,000, up 4.8% from September and 3.0% from last year
- Buyer demand: Pending sales rose 56% year over year, showing strong confidence returning
- Selling pace: Homes are taking 85 days to sell, slightly longer than neighboring markets
- Inventory: Supply sits at 7.8 months, giving buyers selection while demand builds
- Pricing trends: Homes are closing near list price with typical 4-5% negotiating room
Naples Real Estate Market: Pricing and Inventory
Naples saw both median price and price per square foot rise in October, with the median climbing 4.8 percent to $595,000 from September’s $567,500 and price per square foot increasing 2.8 percent to $329. When both metrics move together like this, it shows genuine value appreciation rather than just shifts in which properties are selling.
Year over year, the median is up 3.0 percent from October 2024’s $577,500, while price per square foot is essentially flat (down just 0.3 percent). This combination reflects a market that reset through 2024 and is now building momentum as buyer confidence returns.
Naples maintains its position as Southwest Florida’s most premium market with $329 price per square foot, ahead of Bonita Springs ($316), Estero ($272), Fort Myers ($211), and Cape Coral ($215). This pricing reflects consistent demand for Naples’ coastal communities, luxury amenities, and established neighborhoods.
Active listings increased to 5,105 homes, up 7.5 percent from September and 5.4 percent year over year. New listings jumped 52 percent month over month to 1,461, a clear indicator that sellers are responding to stronger buyer activity. This seasonal pattern is expected as winter buyers arrive and activity traditionally peaks.
Supply now sits at 7.8 months, up slightly from 7.5 in September and roughly even with the 7.7 months recorded a year ago. While this qualifies as a buyer’s market (above the 6-month balanced threshold), the combination of rising prices and surging pending sales suggests the market is moving toward better equilibrium.
For perspective, the national average months of supply is around 4.6 months, according to the Federal Reserve’s Housing Inventory Estimate. That means Naples has about 70 percent more inventory than the national average, giving local buyers significantly more selection and negotiating room than much of the country.
Naples Market Summary: October 2025 Data (Preliminary)
| Naples Metrics | Value | Month-over-Month Change | Year-over-Year Change |
|---|---|---|---|
| Median Sale Price | $595,000 | +4.8% | +3.0% |
| Pending Sales | 641 | +10.5% | +56.3% |
| Closed Sales | 615 | +6.4% | +28.4% |
| New Listings | 1,461 | +52.0% | +21.2% |
| Homes for Sale | 5,105 | +7.5% | +5.4% |
| Months Supply | 7.8 | +4.0% | +1.3% |
| Median Days on Market | 85 | +1.2% | +19.7% |
| Median Price/Sq Ft | $329 | +2.8% | −0.3% |
Buyer Demand and Pending Sales in Naples
Buyer activity picked up substantially in October with 641 pending sales, a 56.3 percent increase year over year. This was the third-fastest growth rate in Southwest Florida, just behind Estero (90.1 percent) and Bonita Springs (83.6 percent), and follows a pattern of strengthening demand that began in late summer.
The typical property went under contract after 6 showings, down from 8 in September and 6.5 last year, showing that buyers are making decisions more efficiently when pricing aligns with their expectations.
Closed sales also rose 6.4 percent month over month to 615 transactions and jumped 28.4 percent year over year, demonstrating that both contract activity and actual closings are accelerating. The combination of rising pendings and closings shows sustained momentum rather than just a temporary spike.
The 52 percent jump in new listings (up to 1,461 from 961 in September) gave buyers substantially more selection heading into the peak winter season. This influx of inventory hasn’t weakened pricing—median and price per square foot both rose—indicating that demand is keeping pace with supply.
Days on Market and Selling Conditions in Naples
Homes spent a median of 85 days on the market in October, up slightly from 84 in September and 19.7 percent higher than the 71 days recorded a year ago. Naples sits in the middle of Southwest Florida’s selling pace:
- Cape Coral: 60 days (fastest)
- Estero: 65 days
- Fort Myers: 69 days
- Naples: 85 days
- Bonita Springs: 87 days (slowest)
The extended timeline compared to last year reflects the shift from seller-favorable conditions in 2023-2024 to today’s more balanced environment where buyers have time for thorough due diligence. Eighty-five days is typical for Naples given its higher price points and luxury market characteristics, not a sign of weakness.
Sellers received close to list price, giving buyers approximately 4-5 percent of negotiating room. This is similar to other Southwest Florida markets and reflects realistic pricing from sellers combined with steady buyer demand. Properties priced accurately within 5 percent of recent comparables typically sell within the 85-day window, while overpriced listings experience longer market times before adjusting.
What This Means for Naples Buyers
With 7.8 months of supply and the 52 percent surge in new listings, buyers have more selection than they’ve had in several years. You can take time for inspections and comparisons without the pressure that defined the 2021-2022 market.
Competition is returning, though. The 56 percent jump in pending sales shows serious buyers are back and acting. You still benefit from prices that are only 3 percent higher than last year while the broader market reset has brought inventory back to healthy levels.
The 85-day median selling time gives you room for thorough evaluation, but don’t mistake patience for hesitation. Homes priced within range of comparables are moving steadily, and the winter season typically brings increased buyer traffic. Pre-approved buyers ready to move when they find the right property will have the advantage as activity continues building.
What This Means for Naples Sellers
October brought strong signals for sellers. Both median price and price per square foot rose month over month. Meanwhile, pending sales jumped 10.5 percent from September, showing that well-priced homes are attracting offers.
Accuracy matters. With 85 days as the median selling time and 5,105 homes competing for attention, pricing within range of recent sales is essential. Overpriced listings face extended market times in an environment where buyers have extensive selection.
For homes approaching or exceeding the 85-day median without offers, Worthington Realty’s Seller’s Offer approach can generate buyer interest and momentum without overt price reductions.
Competition is intensifying with new listings up 52 percent. Professional presentation, accurate descriptions, and realistic pricing based on current comparables continue to generate showings and offers. Work with agents who understand Naples’ diverse submarkets—from beachfront condos to golf course estates to inland single-family homes—and can position your property correctly for maximum exposure.
What This Means for Naples Investors
Naples offers opportunities for real estate investors focused on luxury market fundamentals. A $595,000 median, 56 percent year-over-year growth in pending sales, and 7.8 months of supply indicate a market building strength while still offering negotiating leverage.
Closed sales up 28.4 percent year over year demonstrates improving liquidity, though the 85-day median selling time means investors should plan for slightly longer hold periods than markets like Cape Coral or Estero. Properties in established communities with strong rental appeal or locations near beaches and amenities will continue attracting investor attention.
Returns depend on acquisition pricing that accounts for Naples’ premium insurance costs, HOA fees in many communities, and current rates. Properties with location advantages, quality condition, and clear rental or appreciation potential based on market positioning will perform best.
Naples Real Estate Market Outlook
After a year of price stabilization, Naples is building momentum. The 56 percent surge in pending sales, month-over-month gains in both median price and price per square foot, and strong closed sales growth all point to a market gaining ground.
The 641 pending sales from October will convert to closings through November and December, likely supporting stable prices or continued modest growth. The 52 percent jump in new listings shows sellers responding to improved conditions, which should keep selection healthy for buyers heading into 2026.
With 7.8 months of supply still firmly in buyer-favorable territory, Naples offers negotiating room while demand builds. If mortgage rates and insurance costs remain relatively stable, the market could move closer to equilibrium (around 6 months of supply) by mid-2026. The combination of buyer confidence returning, rising prices, and healthy inventory levels creates conditions for steady activity rather than another boom-bust cycle.
For those who enjoy digging into the numbers, see our other regional updates:
- Southwest Florida Market Overview
- Cape Coral Market Update
- Fort Myers Market Update
- Estero Market Update
- Bonita Springs Market Update
Each report breaks down pricing, inventory, and demand patterns city by city—helpful for agents, investors, and anyone who geeks out over the numbers as much as we do.
Frequently Asked Questions in the Naples Real Estate Market
Naples remains a buyer’s market with 7.8 months of supply, though conditions are improving as pending sales rise and prices gain ground.
Median price rose 4.8 percent month over month to $595,000 and is up 3.0 percent year over year. Price per square foot increased 2.8 percent to $329 month over month and is essentially flat (-0.3 percent) year over year.
The median time is 85 days, up from 71 days last year, reflecting a more balanced market with time for due diligence and negotiation.
Buying now means accessing improved selection with 7.8 months of supply while pending sales are surging 56 percent year over year, suggesting competition will intensify.
Rising buyer confidence, recovering prices, coastal lifestyle amenities, and Naples’ established reputation continue attracting both residents and investors.
Final Thoughts on the Naples Real Estate Market
Naples is gaining ground after last year’s price stabilization. Prices are rising, buyers are returning, and activity is picking up in Southwest Florida’s premium coastal market. With pending sales up 56 percent year over year and both median price and price per square foot gaining month over month, momentum is clearly building.
With 7.8 months of supply still offering buyers substantial negotiating leverage, the market remains favorable for those ready to move. Whether you plan to buy, sell, or invest, understanding how supply, demand, and pricing are shifting helps you make confident decisions as conditions continue evolving.
If you want to see what’s available now, browse the latest Naples homes for sale.
Most homeowners feel unsure about timing their next move. At Worthington Realty, we take the time to understand your goals and help you make decisions that feel right for you.
Methodology & Sources: All market statistics were obtained from the Florida Gulf Coast MLS and analyzed by Worthington Realty. Data reflects activity through October 31, 2025 (retrieved November 3, 2025). Figures are deemed reliable but not guaranteed and may be revised by the MLS. Data is preliminary and subject to change as additional sales are reported or updated within the MLS system.
