When Ryan Serhant, a global name in luxury real estate and streaming television, makes a move, it makes headlines. His most recent expansion into Southwest Florida came through a merger with Naples-based McQuaid & Company. In an interview with Florida Weekly, Serhant described Fort Myers as “the Brooklyn of the Gulf Coast of Florida.”
For those of us who call this region home, the comparison sparks discussion, but the bigger story is what this kind of attention means for buyers, sellers, and the local market.
Key Takeaways (TL;DR)
- Ryan Serhant expanded into Southwest Florida in 2025 through a merger with McQuaid & Company.
- He called Fort Myers the “Brooklyn of the Gulf Coast,” pointing to untapped value.
- Fort Myers offers affordability compared to Naples and Sarasota.
- Buyers and sellers need clear, local guidance to make the most of market changes.
Why Fort Myers, and Why Now?
Serhant’s decision to enter the region is grounded in demand. In his words, clients leaving New York toured Miami and other markets, but it wasn’t until they reached Naples that it felt like home. That experience led him to Southwest Florida.
When he visited Fort Myers, the opportunity stood out even more. He compared it to buying into Brooklyn early, suggesting Fort Myers is undervalued compared to neighboring markets. In his view, that makes it a smart long-term move for buyers and investors.
Fort Myers on Its Own Terms
Brooklyn comparisons may grab attention, but Fort Myers doesn’t need a borrowed name to prove its worth. This city has its own identity—bridges honoring Edison, palm-lined boulevards, and sunsets over the Caloosahatchee that remind us we’re nowhere else but Southwest Florida.
People continue moving here for familiar reasons: strong value, year-round sunshine, and a lifestyle that’s hard to match. It’s why families, retirees, and remote workers keep choosing this region as their next home. For a closer look at what draws people south year after year, read our piece on why people keep moving to Florida.
The Market Shift in Southwest Florida
While national brands make headlines, the local market is shaped by supply, demand, and pricing. Fort Myers has transitioned from the overheated pace of 2021 into a more balanced environment. Buyers now have more choices, and sellers still see results when homes are positioned well.
If you want to follow how these shifts play out across Fort Myers, Cape Coral, Naples, and beyond, our Market Trends updates provide ongoing insight into what’s really happening.
What Makes Fort Myers Stand Out Today
Fort Myers may not have brownstones (thankfully!), but it certainly has character. From its revitalized downtown to waterfront neighborhoods and nearby islands, the city blends history, culture, and coastline in a way that keeps attracting attention.
Worthington Realty has been part of this story since 1989. Long before the national spotlight turned here, we’ve helped clients buy and sell with confidence. Our commitment remains the same: making sure every homeowner feels heard, valued, and understood.
FAQs About Ryan Serhant and Fort Myers Real Estate
Ryan Serhant is a real estate broker, entrepreneur, and media personality known for luxury real estate in New York and global television appearances.
He followed client demand. Buyers leaving northern markets found Naples and Fort Myers appealing, sparking the expansion.
The comment was meant to highlight Fort Myers as undervalued and full of potential, much like Brooklyn before its rapid growth.
It brings more attention to the region, but market conditions still depend on pricing, preparation, and strategy. Local guidance matters more than national headlines.
Inventory is improving, giving buyers more choices. The best homes still sell quickly, so being prepared makes all the difference.
Final Thoughts
Ryan Serhant’s expansion may shine a spotlight on Fort Myers, but the value of living here has always been clear to those who know it best. The real estate market is shifting, and timing plays a critical role in making the right move.
All this talk about Brooklyn…who else is craving a plate of pasta from Bruno’s of Brooklyn right about now? Local flavor is just one more reason Fort Myers stands on its own.
If you’re considering buying or selling, start by exploring current homes for sale in Southwest Florida or connect with us to talk through your options.
Most homeowners feel overwhelmed when it’s time to move. At Worthington Realty, we provide personalized guidance and clear communication so that you feel heard, valued, and confident in your decisions.
Let’s Make Your Next Move Simple
