This Naples Market Update for September 2025 highlights a market adjusting with August numbers now in. Median price landed at $600,000, months supply sits at 7.4, and 598 pending contracts moved forward. Inventory eased from mid-summer, time on market remains elevated, and buyers continue to compare carefully. If you are buying, selling, or investing in Naples real estate, seeing how pricing, pending sales, and market pace are changing will help you make clear, timely decisions.

Key Takeaways (TL;DR)

• Pending sales rose 13 percent year over year and held steady month to month, a sign of firming buyer momentum.
• Median price ticked up 1 to 2 percent from July and is about 1 percent lower than last August, still roughly 90 percent above 2019.
• Supply eased to 7.4 months as active listings fell nearly 10 percent from July, keeping conditions buyer-leaning while trending toward balance.
• Days on market is high and the average sale is ~94 percent of last list price, so accurate pricing and strong presentation matter.

Naples Market Update: Pricing and Inventory

Pricing in Naples appeared to begin to stabilize in August. The median sales price reached $600,000, up about 1.7 percent from July and 1.2 percent lower than last August. The average sales price finished near $945,000, a small month-to-month gain and 9 percent under last year as the upper tier continues to recalibrate. On a price-per-square-foot basis, the median is about $322 and the average about $413, both softer than 2024 yet still 75 to 79 percent above 2019. That longer view matters for equity. Owners who purchased several years ago generally remain well ahead, even as the market finds a new level.

Inventory continues to come off early-summer highs. Naples closed August with roughly 4,622 homes for sale, down 9 percent from July and up 8 percent year over year. Months supply moved to 7.4, a meaningful month-to-month improvement and still a buyer-leaning reading. New listings totaled about 820, up from July but 7 percent lower than last year and roughly 16 percent below August 2019. Fewer fresh listings plus steady contracts is the combination that nudges conditions toward balance as we move through September.

Naples Buyer Demand and Pending Activity

Buyer engagement improved on a year-over-year basis. Pending sales reached 598, essentially flat month to month and 13 percent higher than last August. Showings per listing held near 2.8, and it took about 11 showings on average to reach an accepted offer, which points to careful comparison and measured decision-making. These signals suggest buyers are moving when price and condition align and maintaining leverage where spreads allow.

Pending sales are a leading indicator of market shifts. For a national lens on contract activity, see the latest NAR Pending Home Sales data.

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Naples Days on Market and Selling Conditions

Market pace is still slow by recent standards. Median days on market posted 91, up from last year, and the average reached 111. The gap between median and average underscores a familiar pattern. Homes launched at a comp-supported price with strong presentation tend to move on a predictable timeline, while listings that overshoot linger and eventually require concessions. The average percent of last list price received is about 93.8 percent, which reflects steady buyer discipline and reinforces the value of entering the market at the right number.

Guidance for Buyers, Sellers, and Investors in Naples

Buyers can approach September with confidence. With 7.4 months of supply and wide choice, you can negotiate credits, repairs, or a small price adjustment. Preparation is the edge. Get fully underwritten and be ready to act when a home aligns with accepted offers from the last 60 to 90 days.

Sellers can succeed by pricing to today’s reality and maximizing condition. August’s small month-to-month price gain is encouraging, but buyers are value-focused. Align list price with the current comp set, complete high-impact make-ready items, and present at a standard that attracts early-window traffic. That combination helps protect net without a long runway on market. For practical tips, download our free Staging Guide to help your home stand out from the start.

Investors will find opportunity where pricing has eased from 2024 while long-term appreciation remains strong. With prices and price per foot still well above 2019, the equity story is intact. Focus on communities with solid reserves, stable insurance, and clear rental policies. Target properties needing light cosmetic work where seller credits can improve year-one yield.

Naples Housing Market Outlook – September 2025

Naples enters September with prices showing short-term stability, contracts improving over last year, and inventory trending more manageable than peak summer. If mortgage rates soften from current ranges, absorption should continue to improve and list-to-pending timelines may shorten for well-positioned homes. Expect negotiating room on listings that reach beyond recent comps and selective strength where pricing and condition meet buyer expectations.

FAQ: Naples Real Estate, September 2025

Final Thoughts

Naples is experiencing a late-summer adjustment. Prices showed early signs of stabilizing, supply eased, and contracts improved on a year-over-year basis. Sellers who price to today’s comp set and present well can still secure clean outcomes. Buyers and investors should keep a close eye on pending trends and days on market to spot value and negotiate favorable terms.

For a broader view across the region, see our full Southwest Florida September 2025 Housing Market Update.

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