Market Trends

Smiling couple holding keys to their new home with moving boxes in the background, representing the impact of new real estate rules for buyers and sellers.

The New Real Estate Rule You Can’t Afford to Ignore: What Buyers and Sellers Must Know

New Real Estate Rules Every Homebuyer in Estero, Cape Coral, and Beyond Should Know Thinking about buying or selling a home? Heads up: There’s a new rule you need to know about—one that means putting things in writing before you even start house hunting. You might be wondering: What does this mean for me? Will […]

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Smiling middle-aged couple enjoying wine in a modern kitchen, representing cash buyers winning in the Fort Myers real estate market.

Cash Buyers Are Dominating Fort Myers—Here’s How to Compete

In today’s Fort Myers market, one thing is clear: cash is king. With interest rates fluctuating and inventory stabilizing, cash buyers are showing up and they’re winning. In fact, in December 2024, 31% of all closed sales in Lee County were all-cash transactions. Sellers see them as safer, faster, and less likely to fall through. […]

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Smiling middle-aged couple on a sunny Florida beach with the text "Why People Keep Moving to Florida" overlaid.

Why People Keep Moving to Florida & the Greater Fort Myers Area

Florida has long been a magnet for new residents, and despite fluctuations in the real estate market, people keep coming. In 2024, Florida remained the number one state for net migration, with nearly 850 to 900 new residents arriving per day. While some factors like rising property insurance costs and home prices have slowed the […]

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Smiling professional woman researching the 2024 Lee County real estate market, holding a pen at her desk with a report in hand.

The 2024 Lee County Real Estate Report: What Buyers and Sellers Need to Know

The numbers are in, and they tell a clear story: 2024 was a year of change in Lee County and across Florida. More homes hit the market, buyers took their time, and the balance of power started shifting. But real estate has always been about life transitions. Some are downsizing for retirement, others are buying […]

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Multi-generational family smiling in front of a modern home, illustrating how generational shifts influence the Southwest Florida housing market.

How generational shifts influence the Southwest Florida housing market

Understanding the preferences and behaviors of different generations is crucial for real estate developers, agents and policymakers in Southwest Florida to anticipate and respond to changing housing market dynamics. The market is shaped by the ebb and flow of generational shifts, with each wave leaving its distinct mark on the region’s real estate landscape.  At […]

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