Why Ryan Serhant’s next big move puts a spotlight on Southwest Florida real estate
When someone like Ryan Serhant, known globally for luxury real estate and Netflix stardom, makes a move, people notice. And when he says, “Fort Myers is the Brooklyn of the Gulf Coast of Florida”, it gets people’s attention. Still, those of us who live here might argue there’s really no comparison to Fort Myers.
In a recent Florida Weekly article, Serhant announced his expansion into Southwest Florida through a merger with Naples-based McQuaid & Company. The article outlines his vision: combine deep local expertise with international reach to reshape what real estate can look like here.
For locals and future homeowners alike, this matters more than you might think.
Why Fort Myers Real Estate? Why Now?
Serhant isn’t guessing. He’s following the data—and the demand.
“We had clients that sold their place in New York for $16 million… They checked out Miami. They checked out everything. But it wasn’t until they got to Naples that it felt like home,” Serhant said.
That realization sparked the expansion. But it was Fort Myers that caught his eye.
“When we were there, it felt like untapped Brooklyn… If people are smart, they would buy in Fort Myers. It’s like buying gold early.”
Translation? Fort Myers is undervalued, especially when compared to Naples or Sarasota. And in Serhant’s view, it won’t stay that way for long.
We appreciate the compliment. And truthfully, this isn’t the first time buyers and investors have taken notice… and it won’t be the last. The reasons? Strong value, undeniable beauty, and a lifestyle that quietly outperforms the hype. But let’s be clear: Fort Myers doesn’t need a new nickname to prove its worth. We’re not trying to be the next anything. We are the one and only Fort Myers in the world.
And while Brooklyn has its famous bridge, we’ve got a few too—one with Edison’s name on it, palms beside it, against sunsets that remind us we’re nowhere else but Southwest Florida.
If you’ve ever considered making a move in Fort Myers, this is your signal to start the conversation. Want to understand why timing matters? Check out our Real Estate Cycle Guide.
Southwest Florida’s Market Shift: What You Need to Know
If you’re a homeowner in Fort Myers, increased attention could influence buyer interest over time—but with more inventory available, pricing trends are settling into a more balanced, buyer-friendly environment. For buyers, it’s not the frenzied pace of 2021, but the best homes still move quickly. And if you’re thinking of selling, you might be wondering how long it actually takes to sell a home. We break that down here. Being prepared and well-informed has never mattered more.
The real estate spotlight is shifting. And while big brands make headlines, it’s the right local guidance that helps you take the next step with confidence.
At Worthington Realty, we’ve been here long before the buzz. Since 1989, we’ve helped people buy and sell in ways that make them feel heard, valued, and understood. We’ve always known Fort Myers is special.
And if you’re an agent paying attention to the shift, welcome. Competition makes all of us better. But if you’re looking for something more than big names and flash, we’re here to help you build a career rooted in substance, not just style.
What Sets Fort Myers Apart Today
Fort Myers may not have brownstones (and we wouldn’t want them under our palm trees anyway), but it has the bones. It’s got character, culture, coastline, and now it’s getting global attention…again.
Smart moves start early. If you’re ready to talk through yours, let’s connect.
Want help deciding whether now’s the right time to buy or sell? Contact us or see what’s on the market now.
P.S. Who else is craving Bruno’s of Brooklyn, Italian Eatery now?!
