3 Things to Consider When Your House Isn’t Selling

Real estate agent holding keys and a tablet, standing in front of a home, representing home selling strategies in Southwest Florida.

Your house has been on the market for weeks with little to no activity, and you’re starting to feel stuck. Is it the market? Is it your house? Or is there something else going on? The good news is that no matter the market, there’s always someone looking to buy. Every home has its buyer—it’s just a matter of making sure they see it as their perfect match.

In some cases, agents may agree to list at a price that’s higher than the market supports, often because sellers feel strongly about starting at a certain number. But pricing decisions are one of the most critical factors for success—and adjustments are part of a strong strategy. If your home isn’t attracting offers, it’s worth reassessing your approach to ensure buyers see the value in what you’re offering.

At Worthington Realty, we know selling a home takes more than just putting it on the market. Success comes from a combination of strategy, timing, and a willingness to adjust when needed. Let’s explore three important areas to focus on if your home isn’t selling: price, condition, and staging.

Step 1 – Revisit the Price

Why Price is Key: The first thing buyers notice about your home is the price, and it’s one of the most important factors in their decision-making process. If the price doesn’t align with what buyers are willing to pay, your home might be overlooked entirely. A well-positioned price creates urgency, attracts attention, and drives interest, encouraging buyers to act quickly.

Homes priced correctly sell 40% faster than those priced too high, according to a study by Zoopla.

Actionable Tip: Collaborate with your agent to analyze the latest market data. Position your price strategically by looking at comparable sales and current competition. Often, pricing slightly below similar homes can create urgency and interest among buyers.

Mindset Shift: Pricing isn’t personal…it’s strategic. Think about what buyers are willing to pay, not what you feel your home is worth. Homes priced correctly sell faster and often receive better offers than those that linger on the market. If you’re selling a seasonal rental, be mindful if your pricing expectations are based on comparable homes sold fully furnished. Vacant homes often require adjusted pricing to reflect the difference in perceived value.

Step 2 – Check the Condition of Your Property

Why Condition Matters: First impressions matter. Buyers often decide within minutes if they can see themselves living in your home. If your home has visible wear and tear, outdated features, or deferred maintenance, it may not be as appealing as competing listings. A home in great condition signals quality and care, building trust with potential buyers.

A National Association of Realtors survey found that homes with updated curb appeal sell for up to 7% more.

Actionable Tip: Walk through your home as if you’re a buyer seeing it for the first time. What stands out? Focus on small, high-impact updates like fresh paint, fixing leaky faucets, or sprucing up landscaping. Don’t forget the importance of professional photography to showcase your home’s condition online.

Checklist for Success:

  • Touch up paint.
  • Repair any visible issues.
  • Refresh landscaping to boost curb appeal.

Step 3 – The Power of Staging

Why Staging Works: Staging transforms your home into a space buyers can’t resist. It highlights your home’s best features and helps buyers emotionally connect with the space. Staged homes often stand out in online listings and leave a lasting impression during showings.

According to the Real Estate Staging Association, staged homes sell 73% faster than unstaged homes.

Actionable Tip: Declutter, depersonalize, and arrange furniture to make spaces feel open and functional. Add small touches like fresh flowers or neutral décor to create a welcoming atmosphere. If possible, invest in professional staging to make your home stand out even more.

Free Download: Clients who use our free Staging Guide often see impressive transformations that help sell their homes faster. Download it now and see the difference!

Bonus: Consider the Buyer’s Perspective

Selling a home you’ve lived in for years can be emotional, but buyers are looking at it through fresh eyes. To them, it’s a product—one of many they’re comparing online. Make sure your home tells the story buyers want to hear.

Buyers compare your home to hundreds of others online before they ever set foot in it. Make sure your listing is one they can’t ignore by focusing on high-quality visuals and clear, compelling descriptions.

Moving Forward

If your home isn’t selling, don’t worry—it’s not the end of the road. By focusing on these three areas—price, condition, and staging—you can take control and get your home sale back on track.

Imagine your home drawing in buyers, offers coming in, and your sale becoming a done deal.

At Worthington Realty, we specialize in helping homeowners tackle challenges like these. Let’s craft a strategy that works for your home.

Not sure where to start? Schedule a free consultation with us today, and let’s create a plan to get your home sold.

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Michael Davis, co-owner of Worthington Realty, smiling in a professional headshot outdoors with a blurred background of trees and sky.

About the Author

Michael Davis is one of the owners of Worthington Realty and a Gallup®-Certified Strengths Coach who helps agents build businesses that fit them—without blending in. With a background in commercial real estate, where he co-founded a firm that grew to $1.3 billion in assets, Michael realized that success isn’t just about numbers—it’s about clarity, trust, and owning what makes you different.

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